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customer-engagement

CUSTOMER ENGAGEMENT

Build relationships, create memorable experiences and connect with shoppers

The most common questions from customers are: do you have this in another size? Or in another colour? How much does it cost? Are your associates prepared to answer or can your customers use technology in your store to find the answer themselves?

Arm your associates with enterprise-class handheld computers with access to product information, enterprise-wide inventory status and the ability to take payment in the aisle. Interactive kiosks let customers get answers to questions while keeping them connected in your store. These tools help you create personalized experiences that drive sales and keep customers coming back.

SITUATION

A shopper enters your store. As a loyal customer, Julie already has your store app on her mobile phone and has previously opted-in to receive notifications. Connecting to her history, you see that she has recently been searching for dresses, jewellery and shoes. You don’t know that Julie has a wedding to attend next weekend, but you do know how to help her find what she needs – and maybe a few things she will want to complete her outfit.

SOLUTION

Using beacons, Bluetooth® and Wi-Fi together, you can market directly to Julie using our MPact Platform for Mobile Marketing. Your targeted messages help her find her way around the store and offer her a deal for today only, while her dwell time alerts you to send an associate to check on her. Your associate uses her mobile computer to check inventory and order the one item not available in your store – but in a store a few miles away – and have it shipped to arrive in time for the wedding.

RESULTS

  • Increase sales and customer satisfaction with always up-to-the-second, chain-wide inventory information – whether the merchandise is in the store, in another store, at the warehouse or in transit.
  • Engage shoppers by personalizing their experience based on their history and preferences.
  • Drive satisfaction by empowering managers, associates and self-service kiosks to provide immediate assistance.
  • Facilitate up-selling and cross-selling with guided selling tools.

RECOMMENDED COMPONENTS FOR CUSTOMER ENGAGEMENT

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ZD420 Desktop Printer

If you need fast 4-inch thermal printers that are easy to use, easy to deploy and easy to manage, then choose the ZD420. Daily operation couldn’t be simpler, thanks to new connectivity and media handling options whenever you need them, right on site, while cloud-based Link-OS drives management time down and return on investment up.

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ZD410 Desktop Printer

Get fast, dependable printing in your most space constrained areas with the ultra-compact ZD410 direct thermal printer. Designed for the smallest of work spaces, the ZD410 lets you print high-quality labels, receipts, tags and shelf edge tickets wherever you need them.

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RFD8500

With the RFD8500, you can empower select Zebra and compatible third-party mobile devices, tablets and smart phones with enterprise-class UHF RFID and 1D/2D bar code scanning technology, whenever and wherever you need it.

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ET50/55 Tablet

Finally, a flexible business tablet you can customize for just about any job and any environment — from retail associates inside the four walls to salespeople out in the field. You get the best of both worlds — consumer styling for your workers plus all the enterprise class features and options you need to meet business needs.

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Zebra MC40

Zebra offers a cool, sleek design that rivals the most popular consumer-style products on the outside and is pure business on the inside — enterprise-class durability, security and a comprehensive set of features including advanced barcode scanning, push-to-talk and an integrated magnetic stripe reader.

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ZQ110 MOBILE PRINTER

Print receipts and tickets on demand and on the go with the ZQ110 mobile 2-inch receipt printer. As Zebra’s smallest and most affordable mobile receipt printer, the ZQ110 is equipped with key basic features and offers a selection of competitive accessories.

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QLN SERIES MOBILE PRINTERS

Drop-resistant and lightweight, the user-friendly QLn mobile printers help you print barcode labels, receipts and more, wherever and whenever needed.

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IMZ SERIES MOBILE PRINTERS

This lightweight, compact mobile printer makes it easy to simplify transactions with receipt and invoice printing on demand. Choose from a variety of wireless options, including the ability to work with the latest smartphone and tablet operating systems.

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TC55 TOUCH COMPUTER

This pocket-sized, all-touch computer has it all. The TC55 Touch Computer capitalizes on the latest technological advancements, aesthetic appeal and usability of popular personal devices. But unlike its consumer-grade counterparts, it has integrated data capture capabilities and is built to withstand the wear and tear of industrial environments, so it’s less likely to fail in the field. Fewer failures mean less downtime, and most importantly, higher productivity and profitability.

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SB1 Smart badge

Help every one of your associates better serve customers with the SB1 Smart Badge. A brand-new category of mobile device, the SB1 is worn around the neck, arm, or on a belt. The device allows shoppers to identify associates. It also enables associates to scan barcodes and answer your shoppers’ questions on price or inventory, and with a task management application, workers can access their own task list and supervisors can monitor task status — all in real time. What’s the result of a smart badge? More productive associates who are ready to turn shoppers into buyers.

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TC70 / TC75 TOUCH COMPUTER

Work more efficiently and better serve your shoppers by giving your associates enterprise-class handheld computers that survive life in the field or shop floor, communicate and access information in real time – yet are every bit as refined as a consumer device.

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Desktop Printers

Keeping your operations running smoothly and efficiently is your top priority. You rely on printers and tools that are dependable, durable, easy to use and don’t require much space. Zebra’s desktop printers are compact, simple to operate, reliable and cost effective. And, they leverage our long history of innovation and industry-leading capabilities.

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RECEIPT PAPER

Ensure high-quality, crisp images and text, and ensure that your receipts and documents remain readable and intact for their entire life, by choosing genuine Zebra™ supplies. Zebra offers materials that have been tested and approved by the Zebra Supplies Research & Development Department to meet your application’s durability, image quality, and archival requirements, as well as your budget. Zebra can also pre-print your company logo, instructions, terms and conditions and other information, allowing you to maximize the functionality of your receipts and documents.

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ZEBRA COMMERCE

To thrive in today’s hypercompetitive retail environment you must invest in technology – specifically in mobile solutions – to further enhance staff productivity, improve the customer experience and gain greater visibility into your business.

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MPACT PLATFORM FOR MOBILE MARKETING

The MPact Platform for Mobile Marketing is the only indoor locationing platform to unify Wi-Fi® and Bluetooth® Smart technology to capture more analytics, accuracy and insight. Learn which aisles and products customers prefer, The MPact Platform for Mobile Marketing is the only indoor locationing platform utilising smart technology to capture more analytics, accuracy and insight.

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Mobility DNA

Zebra’s Mobility DNA is the industry’s most comprehensive suite of mobility must-haves. Connect every strand of your mobility platform for a simplifed, integrated solution using our full line of mobile computers, off-the-shelf, end user apps, robust administration utilities and effortless app development tools. Implementation, management, security and operations are streamlined from the start, so your workers are more productive, your ROI is accelerated, and your customers are satisfed.

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Services

Our services help you through each phase of your technology’s lifecycle so you can plan your communications solution to fit your organization’s current and future needs.