2015 EUROPEAN
SHOPPER SURVEY:
Moving towards the One Store vision
Today, shoppers expect the in-store, online and mobile shopping experiences to be fully integrated and consistent. Best-in-class retailers are already embracing innovative technologies to help them achieve this goal. But which technologies will bring the most value to your retail customers?
Earlier this year, we surveyed a selection of European shoppers. The aim? To find out what they expect from a convenient and personalised shopping experience.
Discover the following key retail trends and how your customers can use Zebra’s innovative technologies to respond to:
- How differentiation can be achieved through delivery methods and price
- The importance of a mobile in-store experience
- The reality behind the performance of app-based loyalty schemes
- How retailers can create a consistent brand experience across all channels
- Why trust is a big issue when it comes to personal data and how retailers can build it
Download the 2015 European Shopper Survey now.
